Millennial Media Shows Strong Link Between Mobile and Restaurants
Millennial Media has just released its latest SMART report, which presents an in-depth look at the restaurant industry. Throughout the…
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Mobile Marketing Giant Hipcricket Sees Huge Campaign Growth
Hipcricket – the mobile marketing and advertising subsidiary of Augme Technologies – said Monday that it has reached a new…
2012 Super Bowl Ads: #MissedOpportunitiesGalore
The following is a guest post by Jeff Hasen, chief marketing officer for Hipcricket. Every year in the beginning of February, football…
Infographic: The Growth of Mobile Advertising in 2011
Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising…
Millennial Media Details Successful RIch Media Mobile Campaign for Green Lantern Debut Across Europe
To gear up for the pan-European release of the movie Green Lantern this summer, mobile advertising powerhouse Millennial Media teamed…
IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units
The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…
Millennial Media Compares 2 Years of Mobile Advertising Trends In 50th S.M.A.R.T Report
Millennial Media has reached a major milestone in publishing its 50th S.M.A.R.T report, also known as the “Scorecard for Mobile…
Self-Serve Mobile Advertising Provider Mojiva Raises $25M In New Funding
Mobile advertising provider Mojiva has raised a fresh round of funding in the amount of $25 million, according to a…
Upstream Deploys Real-Time Game Mechanics For Its Mobile Marketing Platform
Upstream, a global mobile marketing company with operations in over 40 countries, has announced new “Gamification” features for its Marketing…
Millennial Media Looks To Stay Independent, Reportedly In Talks For An IPO
Millennial Media, the third-largest mobile advertising company in the U.S., is said to be in talks with bankers regarding a…