Optimizing for Mobile Ads: mNectar and Branch Metrics Now Partners on Playable Ads
Just making the news is the announcement that mNectar, one of the leaders in playable mobile ad technology, and Branch…
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Google About to Make its Most Important Mobile Acquisition in Years
Rapidly shedding market share to the surging mobile ad players of our time, Google is eager to bolster the power…
Can New Mobile Marketing Solution Bring the Traffic?
This week in Barcelona, Spain at Mobile World Congress, Gemalto came to the convention to demonstrate its ability to “boost…
Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the…
Do Display Rising Stars Outperform Traditional Display Ads? IAB Says Yes — by a Huge Percentage
“Rising Stars Ads and Brand Equity,” a new report just out from the Interactive Advertising Bureau (IAB), is a study…
Is Google a Goner? New York Times Columnist Suggests Search Giant Could ‘End With a Whimper’
Could it be true? Is Google doomed to become — like most giants — a dwarf in the near future?…
The Usual Suspects: Who is Grabbing Lion’s Share of Mobile Ad Revenue?
Who’s making beaucoup bucks on mobile advertising? “The Usual Suspects” isn’t just a movie — it could be the description…
How to Leverage the Full Spectrum of Customers’ Mobile Activities in Six Steps
A great mobile app is like a gold nugget, but it’s only one among many. For your mobile marketing to reach the widest possible audience, you must go beyond the app and leverage the full spectrum of mobile activities.
MMA Confirms Appointment of New Chairman
Ahead of the weekend, MMW learned that the Mobile Marketing Association (MMA) appointed Michael Donnelly as the new chairman of…
Context Marketing Startup Scores Big Name Backers
This week, one context marketing firm was the darling of the startup world. PayPal and dunnhumby Ventures are stepping up…