In-App Purchases: Can You Use Them Without Making Users Angry?
Noticing all those ‘in-app purchases’ incorporated into apps on your smartphone or tablet? “That’s completely fair enough,” suggests the team…
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IAB Wants to Do More About Ad Blocking; Convenes Group to Study Options
The Interactive Advertising Bureau (IAB) is getting serious — and trying to do more — about ad blockers. In fact,…
AOL’s Acquisition of MM: What Does it Mean?
On Thursday, AOL announced its acquisition of mobile ad company Millennial Media in a deal said to be worth some…
Meeker on Mobile: Respected Internet Trends Report Calls for Mobile Ad Innovations
The report is out — and agencies and brands are pouring over it. The much-heralded analysis, compiled by Kleiner Perkins…
Is Your Wrist Ready for Advertising?
Is your wrist ready for advertising? The team at PubNative certainly thinks so. This week, the company — a mobile…
FanDuel Announces Mobile-Centric Partnership with Multiple NBA Franchises
On Tuesday, the team at FanDuel briefed MMW on their new exclusive multiyear partnerships with 13 National Basketball Association franchises….
Former Nexage CEO joins Millennial Media as COO
Millennial Media, a leading independent mobile ad company, has announced that former Nexage CEO and President Ernie Cormier will be…
IAB Report Shows Video and Mobile Growth in Online Advertising Down Under
According to CMO.com, the latest IAB report on Australia’s online advertising expenditure shows that video and mobile advertising both experienced…
Are Publishers Finally Getting Paid (Enough) for the Efforts?
They’re the lifeblood of the mobile ecosystem. In fact, without the steady stream of creations from the world’s hardest-working mobile…
Postmedia Launches ‘Content Solutions’ Platform for Scalable Native Ads in Canada
Native advertising is getting a boost in Canada. A new content platform, designed to innovate the way advertisers can engage…