Do All Roads Lead to Los Angeles? For Ad World, the Answer Could Be Yes – At the Moment
A story by Larissa Faw at MediaPost recapped some insights from a recent Advertising Week panel on the topic of…
mobile ad tech
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What’s Your Intent? Bing Native Ad Targeting Wants to Know
“Bing Ads has been offering advertisers the ability to reach users in search-powered environments providing the most relevant and actionable…
Meeker on Mobile: Respected Internet Trends Report Calls for Mobile Ad Innovations
The report is out — and agencies and brands are pouring over it. The much-heralded analysis, compiled by Kleiner Perkins…
Room for Improvement: New Study Confirms Lack of Mobile Data
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study…