SITO Mobile, LiveRamp Tap Off-Line Customer Data for Mobile Ad Targeting
Over the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their…
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What’s Your Intent? Bing Native Ad Targeting Wants to Know
“Bing Ads has been offering advertisers the ability to reach users in search-powered environments providing the most relevant and actionable…
Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know
In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of…
Location More Important Than Ever in Mobile Marketing
Location isn’t everything when it comes to mobile… but it is the most important factor. That’s the observation from Eli…
PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases
According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly,…
Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their…
New Report Highlights Emerging Trends in Mobile Advertising
xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile…
Velti Launches New Mobile Ad Network
Velti is taking on the big boys of mobile advertising with it’s creation of the “most comprehensive solution for brands…
Google Says Local Now Accounts for 40 Percent of Mobile Searches, “Distance” Now an AdWords Ranking Variable
Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search. According to the…
Millennial Media Details Travel Mobile Advertising Vertical in Latest S.M.A.R.T Report
In its latest S.M.A.R.T Report for July, Millennial Media takes a deep look at the travel vertical in terms of…
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