Mobile App Economy Still Stymied by Mediocre Metrics
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
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Audio, Visual Mobile Ads Coming to iRadio
With Apple’s WWDC 2013 scheduled to kick-off Monday, we’re hearing more chatter today about Apple’s iAd network and how it…
New Service Offers Look at Competitors’ Use of In-App Advertising
A new service has launched that aims to give advertisers and agencies the ability to track competitors’ use of in-app…
How Can Valentine’s Day Show Some Love to Mobile Marketing?
According to the results of a telling new study, 1 in 3 Americans admit they will send a Valentine’s message…
Mobile Advertising Targeting More Tablets in Great Britain
Mobile advertising may already be a huge force across Europe, but the overwhelming majority of mobile ads are always inbound…
Promoted Updates Unveiled From Foursquare
On Wednesday, Foursquare revealed how it will better connect its growing user base with the businesses they love. “Today,” the…