Mobile Ad Spending Jumped Again in 2017
There was no slowing mobile ad spend in 2017. “Global Mobile Ad Spending Market 2015-2019” from TechNavio suggests that mobile…
Mobile ad spending
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New Report Points to Asia-Pacific for Big Mobile Ad Growth
According to a new report from Smaato, a leading global real-time advertising platform for mobile publishers and app developers, Asia-Pacific…
eMarketer: Mobile Ad Spending to Climb 95% This Year
The latest projections shared this week by eMarketer indicate that mobile ad spending will increase 95 percent in 2013. If…
Mobile App Economy Still Stymied by Mediocre Metrics
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
MoPub Reports Spike in Q1 Mobile Ad Spending
On Thursday, MoPub – a global ad server for smartphone app publishers – released a comprehensive new quarterly report showcasing…
Mobile Advertising Gives Big Boost to Mobile Commerce This Holiday Season
comScore is reporting holiday season retail eCommerce spending for the last six weeks of this holiday season. To-date, comScore says,…
BIA/Kelsey: Small Businesses Diving into Mobile
On Friday, the folks at BIA/Kelsey released the findings of a new study showing that small business spending on their…
eMarketer: One-Third of Mobile Marketers Don’t Monitor Mobile ROI
According to an insightful new report on the state of mobile marketing, mobile ROI remains an elusive concept for upwards…