IAB: Mobile, Video Drive Ad Spend
IAB Australia is out with its new “Online Advertising Expenditure Report.” Published Monday, the report shows a staggering 220% spike…
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Indian Marketers Shifting Larger Investment to Social, Email, and Mobile
Indian marketers are poised to invest heavily in mobile and social channels this year. The findings of a new Octane…
Gartner Explores Growing Worldwide Mobile Advertising Revenue
Business is about to pick up. That’s a concise summary of Gartner’s new report probing global mobile advertising revenue. Forecast…
Global Mobile Ad Spend: 400% Growth in 4 Years
If elected officials could do as much in four years as the mobile advertising industry is projected to do over…
Mobile Advertising Gives Big Boost to Mobile Commerce This Holiday Season
comScore is reporting holiday season retail eCommerce spending for the last six weeks of this holiday season. To-date, comScore says,…
eMarketer Projection: Mobile Ads Coming in Record Number
Mobile ads are about to become amply more plentiful than anyone could have expected so soon in the expansion of…
Millennial Media Releases December 2012 S.M.A.R.T. Report
On Friday, Millennial Media published its latest S.M.A.R.T. report. And, as always, the leading independent advertising platform company is sharing…
2017: The Year That Mobile Begins Mattering Most in Marketing
Five years ago, mobile marketing was all but a tiny blip on the typical market’s radar. But five years from…
Which Mobile Customers Should Mobile Marketers Target?
It sounds like a thought-provoking question that should cull data from the latest industry reports, studies, and surveys. But the…
Are You Spending Enough Time and Money on Mobile, Social?
For business owners, entrepreneurs, and mobile developers and advertisers, there are only so many hours – and dollars – in…