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April 1, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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EBay Launches New Cost-Per-Sale Ads for Web Sellers

ChristaH8 years ago1 mins

It’s a tough marketplace out there today — especially for online sellers like EBay Inc., which has watched sales go…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • News
  • Platforms
  • Technology

MMA Confirms Appointment of New Chairman

EmmaM8 years ago1 mins

Ahead of the weekend, MMW learned that the Mobile Marketing Association (MMA) appointed Michael Donnelly as the new chairman of…

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  • Marketing Strategy
  • Mergers And Acquisitions
  • Mobile Advertising
  • Mobile Devices
  • Platforms
  • Technology

Cognizant Acquires Cadient Group

EmmaM8 years ago1 mins

The last two years have seen a lot of important mergers and acquisitions in the marketing industry. One of the…

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Marketers Walk Thin Line Between Relevancy Demand and Privacy Concerns

michael8 years ago1 mins

Marketers must find the challenge daunting. As data flow on smartphones continues to lap voice usage, they need to understand…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Marketing
  • News
  • Platforms
  • Technology

Online Videos Now Watched More On Mobile Devices

ChristaH8 years ago1 mins

Since the online video boom that followed the launch of YouTube, top brands and businesses — and everyday small business…

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  • Android
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Platforms

Fetch Exec Musings: The Era of Android in Mobile Advertising Draws Near

Barton8 years ago1 mins

Ready for a bold proclamation? “Anyone who works in mobile marketing will be familiar with the fact that Android is…

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  • Announcements
  • Mobile Apps
  • Mobile Devices
  • News
  • Platforms
  • Smartphones
  • Technology

AppSuite Plays a Vital Role In New Illinois Restaurant

ChristaH9 years ago1 mins

Launching a new restaurant or bar is always a big risk, so when Sycamore, Illinois restaurant and sports bar Hobnobbers…

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  • Announcements
  • Marketing Strategy
  • Mobile Devices
  • News
  • Smartphones
  • Technology

Digital Display Wallops TV for Auto Insurance Brands

michael9 years ago1 mins

Who is going to switch auto insurers in the next six months? We don’t know the exact names yet, but…

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  • Announcements
  • Marketing Strategy
  • News
  • Platforms
  • Technology

Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots

Barton9 years ago1 mins

What works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Partners
  • News
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  • Technology

Nasmedia, Lotame Hook Up to Augment Advertising Efficiencies

michael9 years ago1 mins

Lotame, a worldwide data management platform (DMP), tells MMW that it has just inked a strategic partnership with Nasmedia —…

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