The Rise of Mobile RTB
Last spring at MediaPost’s OMMA RTB conference, IDC analyst Karsten Weide once again bemoaned why RTB in mobile still wasn’t…
mobile ad inventory
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Nexage Launches Real-Time Bidding Exchange For Mobile Web & App Advertising Inventory
Mobile advertising solutions provider Nexage today announced the launch of its new RTB Exchange, a real-time bidding platform that makes mobile…
Buick Campaign Takes Over Entire Verizon iPhone Ad-Inventory From Millennial Media
A new mobile campaign sponsored by Buick went above and beyond the norm recently by completely taking over Millennial Media’s…
Mobile Ad Inventory Growing, Prices Going Down
Mobile advertising is growing rapidly. Because of this, the inventory of available ads is growing faster than ever. With more…