Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key…
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You Can't Play with Your Food, But You Can Play with Your Mobile Ads
When it comes to effective mobile advertising, interactivity is the name of the game. And that’s exactly why one of…
Top Mobile Ad Exchange to Reward Mobile Ad Engagement
MMW was briefed on Tuesday by the folks at Vserv.mobi, a mobile advertising exchange. This week, the company announced the…
Mobile Users Prefer Ad Engagements Over Paying To Receive Premium Content
With online giants like Amazon entering the arena and skepticism surrounding the value of Bitcoin – virtual currency is a…
Study: Paid Search Spend for Mobile is Exploding
The new Q1 2013 Digital Marketing Report by IgnitionOne highlights the significant growth taking place in digital marketing today. Research…
Mobile Web Users Increasingly Comfortable with Mobile Ads
No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least…
Tracking Mobile Ad Engagement During Super Bowl
Mobile clearly mattered to marketers during this year’s Super Bowl. But with the big game – and the advertising spectacle…
Mobile Ad Engagement Strong Among Tablet Owners
Based on the research and subsequent eye-opening findings of a new report from the Interactive Advertising Bureau (IAB), mobile ad…
Mobile Response Targeting Unveiled by BlueHornet Networks
This week, the folks at BlueHornet – a prominent enterprise email marketing provider – rolled out their latest endeavor, which…