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March 29, 2023
Mobile Marketing Watch

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MMA guidelines

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MMA Unveils New Version of US Consumer Best Practices for Cross-Carrier Mobile Content Services

michael12 years ago1 mins

On Tuesday, the Mobile Marketing Association (MMA) rolled out the newest version of its US Consumer Best Practices (CBP) Guidelines…

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Mobile Marketing Association Takes Aim At Mobile Privacy Guidelines With New Initiative

justinmontgomery12 years ago1 mins

The Mobile Marketing Association (MMA) today announced a new initiative focused on the development of a “comprehensive set of mobile…

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  • Best Practices

MMA Updates Mobile Marketing Guidelines

justinmontgomery14 years ago2 mins

With the increased popularity and use of mobile video and television, the MMA has updated their mobile marketing guidelines to…

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