MMA Unveils New Version of US Consumer Best Practices for Cross-Carrier Mobile Content Services
On Tuesday, the Mobile Marketing Association (MMA) rolled out the newest version of its US Consumer Best Practices (CBP) Guidelines…
MMA guidelines
Read More
Mobile Marketing Association Takes Aim At Mobile Privacy Guidelines With New Initiative
The Mobile Marketing Association (MMA) today announced a new initiative focused on the development of a “comprehensive set of mobile…
MMA Updates Mobile Marketing Guidelines
With the increased popularity and use of mobile video and television, the MMA has updated their mobile marketing guidelines to…