Betting on Time, Not Clicks: Financial Times Tests New Method for Measuring
While “impressions” are the advertising watchword, they might not be the best way to gauge the effectiveness of online advertising….
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Video Advertising Metrics Now Included in Integral Ad Science Media Quality Report
Integral Ad Science, a global provider of actionable data for buyers and sellers of digital media, just released its Q3…
Show Me the (Mobile) Money, Why the Dollars are in the Data
The following is a guest post by Inbar Chap, CEO, DMG – DSNR Media Group. Mobile opportunities abound for direct responders,…
Ground Truth Launches Mobile Metrics Company, AdMob’s a Fan
There are new reports flying around about what mobile users are doing, who they are, and why they do it…