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metrics

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Betting on Time, Not Clicks: Financial Times Tests New Method for Measuring

Barton1 mins

While “impressions” are the advertising watchword, they might not be the best way to gauge the effectiveness of online advertising….

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  • Announcements
  • Marketing Strategy
  • Mobile Devices
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Video Advertising Metrics Now Included in Integral Ad Science Media Quality Report

Barton1 mins

Integral Ad Science, a global provider of actionable data for buyers and sellers of digital media, just released its Q3…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Devices
  • Mobile Marketing

Show Me the (Mobile) Money, Why the Dollars are in the Data

justinmontgomery1 mins

The following is a guest post by Inbar Chap, CEO, DMG – DSNR Media Group. Mobile opportunities abound for direct responders,…

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  • Mobile Marketing

Ground Truth Launches Mobile Metrics Company, AdMob’s a Fan

adena4 mins

There are new reports flying around about what mobile users are doing, who they are, and why they do it…

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