Amobee Unveils Custom Bid Algorithms for Marketers
MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies…
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2018: The Year Marketers Get Real
The following is a guest contributed post by Ben Tregoe, SVP Business Development at Nanigans Expect 2018 to be a…
Opinion: Data, Data, and More Data! Why it Matters More Than Ever
The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus. Your customers are engaging…
KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders
When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid”…
MMW Op-Ed: How Mobile Marketers Can Use Forms to Gather Client Data
The following is an exclusive guest contributed post to MMW from Leeyen Rogers, VP of Marketing at Jotform. For the…
Consumers Want To Get Their News from Social Media Sites and Facebook is Answering Their Call
With Facebook’s recent addition of Instant Articles, the social media powerhouse has successfully found a way to both monetize media…
Retailers, Marketers Taking Notice of This Year’s Biggest Holiday Shopping Trends
What are shoppers this holiday season going to be looking for and how can marketers and retailers make sure they…
For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance
What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around…
Adobe: Digital Marketers Struggling to 'Reinvent' Themselves
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of…
Marketers Still Slow to Adopt Mobile
According to a survey conducted by eWayDirect, marketers are slow to adapt to mobile devices and incorporate them into their…
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