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June 9, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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Amobee Unveils Custom Bid Algorithms for Marketers

EmmaM5 years ago3 mins

MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Opinion

2018: The Year Marketers Get Real

michael5 years ago8 mins

The following is a guest contributed post by Ben Tregoe, SVP Business Development at Nanigans Expect 2018 to be a…

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  • Opinion

Opinion: Data, Data, and More Data! Why it Matters More Than Ever

michael7 years ago8 mins

The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus.  Your customers are engaging…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders

EmmaM8 years ago1 mins

When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid”…

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  • Marketing Strategy
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MMW Op-Ed: How Mobile Marketers Can Use Forms to Gather Client Data

michael8 years ago1 mins

The following is an exclusive guest contributed post to MMW from Leeyen Rogers, VP of Marketing at Jotform. For the…

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  • Announcements
  • Mobile Social
  • News
  • Platforms

Consumers Want To Get Their News from Social Media Sites and Facebook is Answering Their Call

MikeR8 years ago1 mins

With Facebook’s recent addition of Instant Articles, the social media powerhouse has successfully found a way to both monetize media…

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  • Announcements
  • Marketing Strategy
  • Mobile Shopping
  • News
  • Technology

Retailers, Marketers Taking Notice of This Year’s Biggest Holiday Shopping Trends

michael9 years ago1 mins

What are shoppers this holiday season going to be looking for and how can marketers and retailers make sure they…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising Campaigns
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  • Technology

For Google, Remaining ‘Device Agnostic’ is The Key to Mobile Dominance

michael9 years ago1 mins

What exactly constitutes a “mobile device”? It’s a debate that’s been going on for quite some time and revolves around…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
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Adobe: Digital Marketers Struggling to 'Reinvent' Themselves

michael9 years ago1 mins

The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of…

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  • Announcements
  • Mobile Advertising
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  • Mobile Marketing
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Marketers Still Slow to Adopt Mobile

michael10 years ago1 mins

According to a survey conducted by eWayDirect, marketers are slow to adapt to mobile devices and incorporate them into their…

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  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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