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Research: More Than Half Of Ad-Spending Is Local, Steady Shift To Digital/Mobile Media

justinmontgomery3 mins

BIA/Kelsey published its US Local Media Annual Forecast (2009-2014) today detailing some interesting findings and predictions when it comes to…

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Where’s The Emphasis On Hyperlocal Mobile Marketing?

justinmontgomery2 mins

While we all understand the benefits of mobile marketing on a large-scale, why then does the concept of hyperlocal mobile…

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