Brightkite Ups The Ante With “Badge Levels” For Better Loyalty & Rewards Programs
Brightkite has been known to experiment with badges for its location-based social networking service, but besides a partnership with Starbucks,…
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Foursquare Raises $20M In New Funding, Now Valued At $95M
In a rather unsurprising move at this point, Foursquare has finally announced a new funding round of $20M led by…
Loopt Now Leveraging “Check-In” Craze, Provides Valuable Real-World Rewards
Loopt has just bolstered its LBS presence even further through the introduction of a new iPhone app dubbed “Loopt Star.” …
Mobile Local Search Users to Reach Almost 1.5bn by 2014, According To Juniper
Location-based local search and information services are estimated to be used by nearly 1.5 billion mobile users by 2014, according…
Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location
Placecast, who’s been piling up the awards for its innovative use of digital marketing to drive consumers to physical environments,…
Foursquare Can’t Meet Advertising Demand, Is It The Next Mobile Marketing Frontier?
Advertisers are lining up to become a part of Foursquare’s developing mobile-ad business, the only problem is that the startup…
Survey: Consumers Prefer Location-Based Ads Over SMS And Mobile Web Ads
The Mobile Marketing Association (MMA) recently published survey results indicating that a majority of consumers prefer location-based ads over other…
Foursquare Sets Sights On Monetization, Launches Local Business Dashboard
No one quite expected Foursquare would grow so large so fast. Like other fast-growing Web companies, Foursquare has an enormous…
NAVTEQ LocationPoint Campaign Gains 7% CTR For McDonalds
NAVTEQ’s “LocationPoint” mobile-ad platform got a shot in the arm recently with a very successful campaign for McDonalds in Europe,…
CTIA Updates Best Practices For Location-Based Services
Building on the original set of best practices related to location-based services (LBS), the CTIA has updated the guidelines in…