4C Partners with Kantar Media on Cross-Screen Media Solution for Political Advertising
A fresh new offering could help political advertisers target swing-state voters based on TV triggers and drive engagement with candidates…
Kantar Media
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Q2 Ad Spending Slips 3.9 Percent, According to Kantar Media Report
Looks like there’s been a bit of a pullback in U.S. advertising spending in Q2. Advertisers reduced spending “on most…
Kantar Media Rolls Out New Audience Measurement Service
Kantar Media is singing the praises (and deservedly so) of its advanced new television audience measurement service. Kantar Media’s Audience…
Digital Ad Spend Climbs in First Half of 2013
Digital ad spending was on the move and moving upward during the first half of 2013. According to the latest…
Display Ad Business Sees Big Q1 Spike
Anyone concerned about the future of the display ad business shouldn’t be. According to the latest report from Kantar Media,…