Digital Ads May Go Local on iTunes Radio
Apple is purportedly on the verge of enthusiastically embracing local advertising as a means to drive new revenue growth and…
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iAd Sales Team Puts Intense Focus on iTunes Radio
In recent weeks, Apple has been beefing up the talented team in its iAd sales unit. The reason? To make…
Apple Hires Top Industry Talent for iTunes Radio Monetization
Apple is directing more of its massive cash reserves to attract top industry talent – talent that may help Apple…
Pandora CFO Says iTunes Radio is a Threat
Pandora CFO Mike Herring sees Apple’s new iTunes Radio platform as a formidable challenger to the Internet radio empire Pandora…
Apple Introduces iTunes Radio at WWDC 2013
They got the name wrong but the service right. In the days leading up to Monday morning’s opening keynote for…