IAB Spotlights The Top Mobile Shopping Savvy U.S. Cities
The Interactive Advertising Bureau (IAB) has published a new report that unveils the first-ever ranking of the most mobile shopping…
Interactive Advertising Bureau
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Google Rumored to Be Acquiring AdMeld for $400 Million
Google is reportedly on the verge of closing a deal that would have the Internet search giant acquire AdMeld, a…
Online Ad Revenues Hit New Record in the US
According to a new report from the Interactive Advertising Bureau, Internet advertising revenues in the US topped $7 billion for…
IAB And MMA Establish “Standard Methodology For Measuring Mobile Web Ads”
The Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) today announced the creation of a standard methodology and…
IAB Launches “Mobile Marketing Center Of Excellence” To Drive Industry Growth
It was announced today that the Interactive Advertising Bureau (IAB) has launched what it’s calling the “Mobile Marketing Center of…
IAB and MMA Come Together For Mobile Web Advertising Measurement Guidelines
In a joint announcement today from the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), the pair have published…
IAB Publishes Report On Mobile In-App Advertising Formats
The Interactive Advertising Bureau (IAB) today published a report entitled “Prevailing Mobile In-Application Advertising Formats,” that looks at current and future trends for mobile ad formats and placement on a variety of platforms and devices…