IAB Reveals Mobile’s Latest Milestone
According to a new report published Monday, internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion…
Interactive Advertising Bureau
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MMA Announces Finalized Measurement Guidelines For Mobile App, Web Advertising
On Thursday, the Mobile Marketing Association (MMA), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) announced the…
Mobile App Economy Still Stymied by Mediocre Metrics
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
Apple Earns Media Ratings Council Accreditation for iAd
Apple’s iAd has earned a rare distinction among mobile ad networks. iAd has become the first major mobile ad network…
Mobile Ad Spend Popped 111% in 2012
The Interactive Advertising Bureau (IAB) reported Tuesday that mobile advertising spending officially surged 111% percent in 2012. Ballooning to $3.4…
MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive…
IAB Finds That Mobile Videos Are Hottest at Home
On Thursday, the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries.”…
Mobile Ad Engagement Strong Among Tablet Owners
Based on the research and subsequent eye-opening findings of a new report from the Interactive Advertising Bureau (IAB), mobile ad…
Strategy Analytics Says U.S. Mobile Ad Spend Will Double This Year
According to a new report from Strategy Analytics, mobile ad spending is estimated to grow substantially throughout the remainder of…
IAB: Internet Ad Revenues Reach Historic High
Internet ad revenue has reached an all-time high. That’s according to the IAB Internet Advertising Revenue Report for the full-year…