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In-App Purchases May Account for Half of App Store Revenue by 2017

michael1 mins

According to the latest data from Gartner, in-app purchases (IAPs) will account for 48 percent of app store revenue by…

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  • Announcements
  • Mobile Advertising
  • Mobile Apps
  • Mobile Gaming
  • Mobile Marketing
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  • Technology

Amazon Gives Boost to In-App Purchasing for Game Developers

michael1 mins

On Tuesday, Amazon.com boasted about the launch of its new Unity plugins for their In-App Purchasing and Amazon GameCircle APIs….

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  • Announcements
  • iOS
  • IPad
  • iPhone
  • Marketing Strategy
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Warner Bros. Debuts Movie Apps for iPhone, iPad, iPod Touch

michael2 mins

Aware of the increasingly lucrative opportunities inherent in digital media consumption over mobile devices, Warner Bros. is rolling the first…

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  • iPhone
  • Mobile Marketing
  • Mobile Software

iPhone 3.0: News May Be Better For Marketers Than Consumers

eydie3 mins

God bless Computerworld for its comprehensive takeaway from Apple’s iPhone 3.0 software announcement made yesterday. I didn’t get to hear…

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  • Gamelight    redefines    Mobile    Game    User   Acquisition    with    Advanced   AI Targeting.
  • Gamelight: The #1 Rewarded Source in the Latest AppsFlyer Performance Index Across All Genres and Geographies
  • Responsible Borrowing: Breaking the Payday Loan Cycle
  • Leveraging Digital Intelligence for Effective Mobile Marketing Strategies
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