IAB Releases Official Protocol for Creating In-App, Rich Media Mobile Ads
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
in-app mobile advertising
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Infographic: Why Size & Location Matter With In-App Mobile Advertising
Our friends over at Inneractive have published a new infographic that takes a look at in-app mobile advertising and how…
In-App Mobile Advertising Set to Overtake Online Display Ad Spend By Year’s End
A new report published today by Flurry details the massive growth in in-app mobile advertising inventory, showing that it’s set…
Numo Completes In-App Mobile Advertising Trial With Some Ads Reaching 35 Percent CTR
A mobile application provider called “Numo” (formerly Mobile Nordic) has completed a lengthy in-app advertising trial using its suite of…