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Google Diversifies, Sees Display Spend Soar Over Facebook Despite Continued Drop in Search Spend

michael6 mins

PRESS RELEASE: IgnitionOne, a global marketing cloud leader, today released its Q3 2016 Digital Marketing Report, demonstrating both continuing trends…

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  • Marketing Strategy
  • Mobile Advertising
  • Technology

Solving the Cross-Channel Puzzle: Marketers Coming Up ‘Drastically Short’ Says New Study

Barton1 mins

“Orchestrating The Cross-Channel Experience: How Changes To Data And Measurement Foster Cross-Channel Success” is a new study with sour news…

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  • Announcements
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  • Mobile Devices
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  • Opinion
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How to Put More Heads in Beds with Smart Marketing Strategies

michael1 mins

The following is a guest contributed post from Will Margiloff, CEO of IgnitionOne. Acquisition costs for online customers continue to…

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  • Marketing Strategy
  • Mobile Devices
  • Mobile Marketing
  • Mobile Partners
  • Platforms

Boost Media, DialogTech, IgnitionOne Announce New Partnership

Jessica1 mins

Boost Media, DialogTech, and IgnitionOne have announced a partnership formed to improve marketers’ ability to drive enhanced digital advertising performance…

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  • Announcements
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  • Mobile Advertising
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AOL’s Acquisition of MM: What Does it Mean?

michael1 mins

On Thursday, AOL announced its acquisition of mobile ad company Millennial Media in a deal said to be worth some…

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  • Announcements
  • Marketing Strategy
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  • Platforms

Google Recoups Paid Search Share, While Facebook Surges in Display Share

Barton1 mins

A new report has just crossed our desks from IgnitionOne, a global marketing cloud leader. Its Q2 2015 Digital Marketing…

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  • Announcements
  • Marketing Strategy
  • Mergers And Acquisitions
  • Mobile Advertising
  • Mobile Devices
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  • Mobile Partners
  • News
  • Platforms
  • Technology

IgnitionOne Acquires Growing, Young Mobile Marketing Tech Firm

ChristaH1 mins

On Thursday, IgnitionOne — a provider of cloud-based digital marketing technology — announced that it has completed the acquisition of…

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  • Announcements
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  • Mobile Advertising Campaigns
  • Mobile Devices
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Study: Paid Search Spend for Mobile is Exploding

michael1 mins

The new Q1 2013 Digital Marketing Report by IgnitionOne highlights the significant growth taking place in digital marketing today. Research…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Analytics
  • Mobile Devices
  • Mobile Marketing
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  • Technology

IgnitionOne Publishes ‘The Integrated Marketing Playbook’

michael1 mins

Digital marketing solutions provider IgnitionOne has published “The Integrated Marketing Playbook: How to Create Simplicity from Complexity.” Since its release…

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