Tip of the Hat Goes to IDG for Marketing Effectiveness
MMW learned this week that IDG, a powerhouse technology media, data and marketing services company, is the winner of a…
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Yes, Beacons Bestow Benefits: Retailers Can Understand the Consumer Journey
Retailers have been quicker than other firms to implement internet of things (IoT) devices and applications, but what about beacons?…
Industry Titans Encourage Renewed Focus on Multi-Channel Advertising
In an open letter to advertisers published Monday, the Interactive Advertising Bureau isn’t mincing words. The time to focus on…
Tablets Rapidly Toppling Laptops in Enterprise
Tablet computers – especially Apple’s hugely popular iPad – are quickly replacing laptops in the workplace. According to the findings…