Sionic Mobile Enhances ION Loyalty for Small Business Merchants with iBeacons
Ahead of the weekend, Sionic Mobile announced the addition of complimentary iBeacons to its ION Loyalty small business merchants. The…
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Adobe Marketing Cloud Could Be Rainmaker for Data-Driven Mobile Marketers
Adobe could help marketers everywhere get to “cloud 9.” The company just launched new data-driven marketing capabilities in its Adobe…
iBeacon is Big with Mobile Marketers
iBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO. A US-based team doing research on mobile marketing…
Mobile GPS Market Has Located Its Fortunes
According to a new report from ABI Research, the mobile GPS market is healthy and poised for major growth over…
iBeacons to Break Big Records within 5 Years
ABI Research‘s latest report “BLE Tags and the Location of Things” puts forward a bold prediction with regard to “iBeacon”…
iBeacons: Inside the Marketing Matrix
Marketing is a funny thing. Customers like it when their local store staff know what they like and remember them…
New Beacon-Based Mobile Marketing Platform Launches
Pulsate is out with a new end-to-end marketing platform for the physical world. The start-up provides what is described as…
The Hottest Thing at SXSW 14? It’s Gotta Be iBeacon
One of the hottest technology trends of this year is definitely the iBeacon and it’s on full display here at…
Report: Consumers Ready for In-Store Mobile Alerts
Swirl Networks, an in-store mobile marketing platform provider, has just released research findings about consumer willingness to receive beacon-triggered alerts….