SXSW Banks on iBeacons for Ultra Engaging New SXSW GO App
Next week South by Southwest will kick off in Austin, Texas, welcoming tens of thousands of attendees to the leading…
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Howler Launches Mobile Marketing App
Howler, a Boston-based mobile marketing startup, tells MMW that they’ve just launch their eagerly anticipated app in support of some…
Marketing Report Finds iBeacon Becoming Mainstream
iBeacons and geotargeting are becoming mainstream tools for marketers, according to a recent report from CMO. A US-based team doing…
ABI: Indoor Location Market Reaching the Mainstream
According to a new report from ABI, the indoor location market is “now accelerating into the mainstream.” The research behemoths…
Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support
Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to…
Lord & Taylor Going Big with iBeacon
HBC Department Store Group has just announced plans to deploy the Swirl in-store beacon marketing platform. Adding its brand to…
The United Nations Turns to iBeacon
iBeacon, the indoor positioning system described by Apple as a “new class of low-powered, low-cost transmitters” that enables push notifications…
Sports Teams Putting iBeacon into Their Arenas
The number of retail outlets and businesses using iBeacon technology continues to expand almost daily. iBeacon, the indoor positioning system…
SXSW: The Week's Top Stories from Austin
All week, Mobile Marketing Watch has been in Austin, Texas covering the hottest new and developments from the convention floor…
Mobiquity Warns of Beacon Security Gaps
On Wednesday, MMW was privy to an advanced look a new report from Mobiquity that was published this morning. The…