Mobile App Advertisers Don’t Want to Target Children, Says Apple
According to reports surfacing Wednesday, Apple will no longer serve iAds to mobile iOS apps that are tailored to children….
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Mobile Marketing to Play Bigger Role in Japan
One of the biggest names in the tech space is rolling out its hugely popular mobile marketing platform in Japan….
Greystripe Brings Rich Media Ad-Units To The Mobile Web, Becomes Truly Cross-Platform
Greystripe, a leading rich-media mobile advertising provider, announced today that it’s bringing the same formats available for mobile apps to…
iAds Coming to iBooks?
If you thought the fusion of digital marketing and digital books seemed inevitable, you were right. It now appears that…
Apple Shuts Down Quattro Wireless To Focus Solely On iAds Going Forward
Apple today announced that starting in September Quattro Wireless will be shut down, allowing the company to focus 100% on…
Greystripe Announces 5-Day Campaign Turnaround To Those Angry Over iAd Delays
On the heels of advertisers expressing frustration over long delays associated with Apple’s tight control over iAd, Greystripe has announced…
iAd Stats: eCPMs More Than $10, Fill Rates 70-80% – But Will It Sustain The Long-Term?
The Business Insider reported today that Dictionary.com has seen its mobile ad rates increase 177% since activating iAds. In addition,…
iAds Now Offers In-Application App Downloads, Helps Curb Low Fill Rates
Apple has introduced a new feature for iAds that allow ad-units to display App Store apps that users can purchase…
Greystripe Continues Massive Expansion, Now Integrates With AdMob-Owned AdWhirl
Greystripe today announced a new partnership with AdMob-owned AdWhirl to enable app-developers to incorporate Greystripe’s banner ads, including its popular…
Greystripe Sells Out Mobile Advertising Inventory For Third Consecutive Month
For the third consecutive month since Apple announced iAds, Greystripe has sold out of its similar rich-media mobile ad inventory,…
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