Jaffray: Forget iAd, Apple Pay May Be Fruit of Future Profit
What’s happening with Apple’s iAd — the costly mobile advertising network the company thought would make hay? Not much. So…
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Apple’s New Mobile Ad Strategy and Your Privacy: What You Need to Know
In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of…
Apple Pay Plus Retargeting is Powerful One-Two Punch
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct…
Digital Ads May Go Local on iTunes Radio
Apple is purportedly on the verge of enthusiastically embracing local advertising as a means to drive new revenue growth and…
Mobile Advertisers Not Pleased with Lack of Access to iOS User Data
Apple is purportedly so protective of its data that it won’t share highly desirable, although still anonymous, user information with…
iAd Sales Team Puts Intense Focus on iTunes Radio
In recent weeks, Apple has been beefing up the talented team in its iAd sales unit. The reason? To make…
App Annie Debuts Mobile Advertising Analytics for its Platform
App Annie today announced a new advertising analytics solution for app marketers. The solution in question, the company says, will…
Audio, Visual Mobile Ads Coming to iRadio
With Apple’s WWDC 2013 scheduled to kick-off Monday, we’re hearing more chatter today about Apple’s iAd network and how it…
Mobile Advertising About to Get an Earful from Apple
As speculation mounts that Apple will unveil its rumored “iRadio” streaming music platform at WWDC next week, Apple is reportedly…
Apple Earns Media Ratings Council Accreditation for iAd
Apple’s iAd has earned a rare distinction among mobile ad networks. iAd has become the first major mobile ad network…