
IAB: 50 Percent of Marketers Now Buying Mobile Programmatically
According to the findings of a new IAB UK study, 50% of marketers now use programmatic for buying smartphone inventory….
According to the findings of a new IAB UK study, 50% of marketers now use programmatic for buying smartphone inventory….
As mobileStorm‘s Digital Marketing Blog recently covered in ample detail, the Internet Advertising Bureau (IAB UK) has just released what…