IAB Releases Official Protocol for Creating In-App, Rich Media Mobile Ads
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
IAB Mobile Marketing Center of Excellence
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IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units
The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…
IAB Shows Spike in Mobile Marketing Budgets
According to the results from a new survey by the Interactive Advertising Bureau (IAB), the numbers don’t lie. Mobile marketing…