Small Business Owners Still Prefer Direct Mail Over Mobile Marketing?
New research out from Network Solutions and the University of Maryland suggest that small business owners still prefer so-called “tried…
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Hyperlocal & Mobile: Marketing’s Dynamic Duo
Hyperlocal by definition means that a product or service offers unique value, and is relevant, to the consumer. The mobile…
Foursquare Sets Sights On Monetization, Launches Local Business Dashboard
No one quite expected Foursquare would grow so large so fast. Like other fast-growing Web companies, Foursquare has an enormous…
Where’s The Emphasis On Hyperlocal Mobile Marketing?
While we all understand the benefits of mobile marketing on a large-scale, why then does the concept of hyperlocal mobile…