More Hispanic Shoppers Using Mobile Devices
With U.S. smartphone penetration approximately at 57 percent today, it’s no surprise that consumers are using their phones to assist…
Hispanics
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Mojiva Explores Growth in Hispanic Mobile Advertising
With the rate of mobile device adoption within the Hispanic community growing at a rapid pace, the latest insight from…
Target Touts Big 2013 Focus on Mobile Marketing for Hispanic Community
Over the years, MMW has covered no shortage of stories on how big brand early adopters of mobile marketing like…
Univision Unveils New Bilingual Digital Network For Hispanic America
The premiere media company serving the U.S. Hispanic community today announced the launch of something called UVideos. Univision says the…
New Report Highlights How Hispanics Use Smartphones in Retail
In what’s being called a groundbreaking new study to examine how smartphones are used within the Hispanic community, cross-cultural advertising…
eMarketer: Mobile Provides Valuable Link To Hispanic Demographic
The Hispanic population is a very mobile-savvy demographic, ripe with potential for brands reaching out to them, a new report published…
Case Study: Hispanics More Apt To Respond To Mobile
It’s no secret that younger consumers respond to mobile marketing much more than older consumers, but I came across an…