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ePlay Touts Big Shot AR Beta Launch

michael5 years ago2 mins

On Monday, ePlay Digital Inc. announced its official launch for Big Shot Basketball beta will take place in Las Vegas…

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  • Announcements
  • News
  • Opinion

F2P Game Marketing: Why CRM’S Not Working

michael7 years ago1 mins

The following is an exclusive guest contributed post from Mark Robinson, CEO of game analytics and marketing company deltaDNA. The…

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  • Marketing Strategy
  • Mergers And Acquisitions
  • Mobile Gaming

We Will, We Will RockYou: Gamer Company Acquires PlayHaven In Move to Mobile Marketplace

MikeR8 years ago1 mins

If you haven’t heard much about RockYou yet, you probably will be hearing more soon. Part operator of social games,…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Apps
  • Mobile Marketing
  • Technology

deltaDNA, AppsFlyer Join Forces for Player Engagement

michael9 years ago1 mins

deltaDNA, an analytics and game personalization platform, and AppsFlyer, a mobile advertising measurement platform, recently announced a partnership offering mobile…

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  • Announcements
  • Marketing Strategy
  • Mobile Gaming
  • Mobile Marketing
  • News
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  • Technology

Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing Guru

michael9 years ago1 mins

When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Gaming
  • Mobile Marketing
  • Platforms
  • Technology

Old Chicago Takes Their Football Challenge Mobile

michael9 years ago1 mins

Last year, restaurant chain Old Chicago took its popular pen and paper game Beat the Leader and put it online….

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News
  • Platforms

Mobile Marketing Automation Company Swrve Raises $10M to Fuel Expansion

Barton9 years ago1 mins

Swrve, the mobile marketing automation startup that combines elements of an ad network, analytics solution, user engagement engine, and user…

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  • Android
  • Announcements
  • iOS
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Apps
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  • Mobile Gaming
  • News
  • Platforms
  • Technology

Mobile Games the Focus of New Native Ad Exchange

ChristaH9 years ago1 mins

Native advertising has become one of the hottest marketing strategies in the digital world today. And mobile games are proving…

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  • Mobile Advertising
  • Mobile Advertising Campaigns
  • Mobile Fun
  • Mobile Gaming
  • Mobile Social
  • Technology

Incentivizing Mobile Ads is All Fun and Games

ChristaH10 years ago1 mins

Want to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those…

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  • Announcements
  • Mobile Apps
  • Mobile Devices
  • Mobile Gaming
  • News

Mobile Gives Rise to What May Be Wall Street's Most Addictive Stock

Kathleen10 years ago1 mins

Wall Street may soon have the same addiction as the rest of us – Candy Crush. That’s right, the maker…

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  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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