comScore Launching Cross-Media Digital Campaign Ratings
If it isn’t cross-platform, it isn’t cool… or effective. That’s the lesson many digital marketers learned this year. And, to…
FreeWheel
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Mobile Video Consumption Exploded at Year’s End
Video monetization firm FreeWheel says that 12 percent of all online videos viewed in Q4 2012 were watched on smartphones…
Report: Apple Controls 80% Of All Mobile Video Views, Android Controls 20%
While mobile video is still a very small percentage of Online video consumption, Apple already has a commanding lead on…