Was There Even an Audible? Google Play Gives Hushed Greenlight to Football Gambling Apps
“On the eve of the NFL season, Google’s app store quietly approved two daily fantasy apps in what appears to…
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It’s a Sell Out! NBC Celebrates Victory for Super Bowl Ad Success, Says 15 First-Time Advertisers Joined Pile-On
NBC has done it. Though inking 30 second ad deals for a cool $4.5 million a pop couldn’t have been…
Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but…
Mobile Tech, Digital Giants Ready for SuperBowl 50
On the heels of the NFL’s decision to ditch roman numerals in the numbering of SuperBowls beginning with the milestone…
Mobile Video Shares Are The New Yardstick for Top Super Bowl Commercials
Last year’s Super Bowl video ads attracted almost twice as many shares online as the previous year. And 2014’s commercial…
2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS…
NFL Scores with Mobile App Relaunch
NFL Digital Media this week announced the launch of a completely redesigned NFL Mobile From Verizon app. Now available in…
Execs Tell MMW How Verizon and NFL Deal Impacts Mobile Advertising
Earlier this week, the National Football League and Verizon Wireless announced the renewal of their agreement with a new, innovative…
Mobile Marketing: The Real Winner of SuperBowl XLVII
For some interested spectators, the real winners and losers of SuperBowl XLVII had nothing to do with either the San…
Expert Q&A: What Will Be Mobile’s Role on Super Bowl Sunday?
Before the Baltimore Ravens and San Francisco 49ers square off at Super Bowl XLVII this Sunday, industry analysts and market…