A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut
The following is a guest contributed post originally shared with MAW from Maggie Mesa, VP of Mobile Business Development, at…
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What Mobile Marketers Must Know: 280 Million Mobile Users Launch Apps 60 Times Daily
Mobile marketers have never had a bigger or more engaged mobile audience to target — particularly when it comes to…
Yahoo Taps New Leadership to Manage Mobile Ad Product Innovation
Yahoo CEO Marissa Mayer continues to shake things up at Yahoo. Following the Internet company’s high profile 2014 acquisition of…
Yahoo Earns 'Flurry' of Headlines After Latest Acquisition
Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the…
The Mobile Browser is Lost at Sea?
Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones…
New Mobile App Download Record Achieved Last Week
Ahead of last week’s Christmas holiday, mobile app downloads were predicted to reach new all-time highs. And the the projection…
Infographic: iPad Users Lead iPhone Users on App Engagement
Mobile apps are more engaging on the iPad than the iPhone. That much is clear from how much time we…
Flurry: 90% of iOS Apps in Use Came as Free Downloads
A new report published Thursday by Flurry shows that 90% of all iOS apps in use today were free downloads….
Report Shows 80% of ‘Mobile Time’ Devoted to Apps
According to a new report from app analytics giant Flurry, just 20% of time spent by consumers on mobile devices…
Flurry: China Now The World’s Largest Market for Apple and Android Smartphones
On Monday, Flurry Analytics published a new report clearly indicating that China is officially surpassing the United States to become…