Betting on Time, Not Clicks: Financial Times Tests New Method for Measuring
While “impressions” are the advertising watchword, they might not be the best way to gauge the effectiveness of online advertising….
Financial Times
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The Watch for iWatch’s Debut Will Extend to 2014
Thinking – or hoping – you’ll see Apple’s long-rumored smartwatch in time for the holidays this year? Think again. According…
Twitter Lands Record Advertising Deal
Kicking off the week with another major advertising milestone isn’t too shabby. On Monday, the Financial Times exclusively reported that…
Facebook ‘Pokes’ Its IPO and Delays Going Public Until ‘Late 2012’
The biggest looming IPO of the social media age will not take place as quickly as some have hoped. According…