Smaato: Global Mobile Advertising Fill Rates Continue to Decline, Worldwide Average at Just 18%
Mobile optimization and advertising provider Smaato has published its latest 2011 Mobile Metrics Report for Q2, and while it covers…
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Infographic: Current State Of iOS vs. Android In Mobile Advertising
Mobile advertising provider Inneractive has published a new infographic that details and compares the on-going fight between Android and iOS…
iVdopia Increases Publisher Revenues By 250%, Claims eCPMs 166% Higher Than Avg.
iVdopia has been busy this week announcing various successes its seeing with new ad-formats and its network in general. We…
iAd Stats: eCPMs More Than $10, Fill Rates 70-80% – But Will It Sustain The Long-Term?
The Business Insider reported today that Dictionary.com has seen its mobile ad rates increase 177% since activating iAds. In addition,…
iAds Now Offers In-Application App Downloads, Helps Curb Low Fill Rates
Apple has introduced a new feature for iAds that allow ad-units to display App Store apps that users can purchase…
Greystripe Sells Out Mobile Advertising Inventory For Third Consecutive Month
For the third consecutive month since Apple announced iAds, Greystripe has sold out of its similar rich-media mobile ad inventory,…
Medialets Partners With Nexage To Scale Mediation, Distribution And Monetization Of In-App Ads
Continuing its strong push for innovation in terms of rich media ad formats, Medialets today announced a new partnership with…