How Are Brands Preparing for the Holiday Season?
With summer at an end and the holiday season just a few months away, new research from Experian Marketing Services…
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Mother Knows Best: Have Moms Become the Best Digital Shoppers Ever?
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly. Really?…
Tapjoy Taps New Partner for Mobile Advertising Precision
This week, one of the fastest growing mobile ad networks in the business announced a new partnership that is aimed…
Affluents Prefer Smartphones for Charity Donations, Food Purchases
New research from Experian Marketing Services finds that mobile devices are playing an increasingly important role in how users make…
Half of All Marketers will Launch Holiday Campaign Before Halloween
Experian Marketing Services has just published the findings of a new survey that reveals what marketers are planning for the…
2017: The Year That Mobile Begins Mattering Most in Marketing
Five years ago, mobile marketing was all but a tiny blip on the typical market’s radar. But five years from…