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engagement

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Getting Personal: It’s the Thing That Drives Engagement and Conversions

Barton8 years ago1 mins

Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council,…

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Shazam, Gimbal Aim to Boost Beacon-Powered Mobile Marketing Engagement

tricia9 years ago1 mins

Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for…

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PowaTag Offers Up New Solution For Engaging With Mobile Consumers

ChristaH9 years ago1 mins

According to eMarketer, digital spending now accounts for over 25 per cent of the $545 billion spent worldwide this year,…

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Digital Marketing: What 'Getting it Right' Now Requires

michael9 years ago1 mins

According to a recent post on mobileStorm’s Digital Marketing Blog, Paul Greenberg, the so-called ”Godfather of CRM,”  believes that the…

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iAd Stats: eCPMs More Than $10, Fill Rates 70-80% – But Will It Sustain The Long-Term?

justinmontgomery13 years ago2 mins

The Business Insider reported today that Dictionary.com has seen its mobile ad rates increase 177% since activating iAds.  In addition,…

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Early iPad Ads Showing Above Average Engagement, Interaction Times

justinmontgomery13 years ago2 mins

In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads.

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  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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