Getting Personal: It’s the Thing That Drives Engagement and Conversions
Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council,…
Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council,…
Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for…
According to eMarketer, digital spending now accounts for over 25 per cent of the $545 billion spent worldwide this year,…
According to a recent post on mobileStorm’s Digital Marketing Blog, Paul Greenberg, the so-called ”Godfather of CRM,” believes that the…
The Business Insider reported today that Dictionary.com has seen its mobile ad rates increase 177% since activating iAds. In addition,…
In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads.