Getting Personal: It’s the Thing That Drives Engagement and Conversions
Want to really get close to that customer? Make it personal. According to June, 2015 polling from the CMO Council,…
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Shazam, Gimbal Aim to Boost Beacon-Powered Mobile Marketing Engagement
Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for…
PowaTag Offers Up New Solution For Engaging With Mobile Consumers
According to eMarketer, digital spending now accounts for over 25 per cent of the $545 billion spent worldwide this year,…
Digital Marketing: What 'Getting it Right' Now Requires
According to a recent post on mobileStorm’s Digital Marketing Blog, Paul Greenberg, the so-called ”Godfather of CRM,” believes that the…
iAd Stats: eCPMs More Than $10, Fill Rates 70-80% – But Will It Sustain The Long-Term?
The Business Insider reported today that Dictionary.com has seen its mobile ad rates increase 177% since activating iAds. In addition,…
Early iPad Ads Showing Above Average Engagement, Interaction Times
In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads.