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Op-Ed: Email In a Mobile Age

ChristaH6 years ago8 mins

The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for…

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  • mobile
  • Platforms
  • Smartphones
  • SMS / Text

SMS Tops Email in Consumer Preference When it Comes to Business Interaction

michael6 years ago1 mins

For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…

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  • Opinion
  • Platforms

OPINION: Video Poised to Overtake Email… Soon

EmmaM6 years ago9 mins

The following is a guest contributed post by Fritz Brumder, CEO of Brandlive. You wake up, and scroll through the…

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  • Mobile Marketing

Are Websites That Collect Visitors’ Email Addresses Too Risky to Trust?

MikeR6 years ago2 mins

Over 50% of websites collect visitors’ email addresses, creating the possibility of privacy breaches. That’s the opening salvo in a…

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  • Opinion
  • Platforms

March 1, 2019: The Day Video Overtakes Email

michael7 years ago9 mins

The following is a guest contributed post by Fritz Brumder, CEO of Brandlive. You wake up, and scroll through the…

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  • Marketing Strategy
  • News

Kinetic Email Could Improve Success of Emails Sent to Consumers

Barton7 years ago3 mins

As marketers seek better ways to engage consumers via email, “kinetic email” is garnering more attention. What’s kinetic email? It’s…

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  • Announcements
  • News
  • Technology

How Does the Latest Yahoo Data Breach Impact The Company’s Reputation?

michael7 years ago2 mins

The latest Yahoo data breach has been confirmed and it’s one impacting practically anyone with a Yahoo email account. So,…

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  • Marketing Strategy
  • Opinion

Five Easy Ways to Optimize Mobile Email Before Christmas

Kevin Matthies7 years ago15 mins

The following is an exclusive guest contributed post from Geoff Phillips, Senior Email Developer at Email on Acid. The Black…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News
  • Platforms

LiveIntent, Rubicon Project to Make Proprietary Email Inventory Available Through Private Marketplace

EmmaM7 years ago4 mins

MMW has learned that LiveIntent, an industry-leading platform for people-based marketing and advertising, is teaming up with Rubicon Project, which…

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  • mobile
  • Platforms
  • Smartphones
  • SMS / Text

Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction

MikeR7 years ago1 mins

For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…

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Editor's Pick

  • FTC Takes Aim at Unscrupulous Mobile App Marketers
  • VIDEO: MMW’s Emergency Webinar for Mobile Marketers
  • mHealth: Mobile Phones May Help Keep High Blood Pressure Under Control
  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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