You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow…
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Econsultancy: Better Analytics Needed for Better Digital Marketing
If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study…
Infographic: How to Make Mobile Marketing More Personal
According to the findings of a new report from Econsultancy, the overwhelming majority of marketers are falling short of delivering…
Infographic: Seven Deadly Sins of Mobile Marketing
The folks over at Text Marketer have published a new infographic that explains how to run a successful SMS campaign…
2011 Search Engine Marketing Spend Projected to Top $19 Billion
According to Econsultancy’s freshly published “State of Search Marketing Report 2011,” Internet marketers are poised to make 2011 a big…