Paramount Pictures Eyes Mobile Marketing, Social Media Muscle of WWE
Paramount Pictures is getting some promotional muscle behind its upcoming film releases from a company that knows a thing or…
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Social Media Helps WWE Produce Most Profitable WrestleMania of All Time
On Sunday, World Wrestling Entertainment’s presentation of WrestleMania 28 broke no shortage of records. And social media played a major…
WWE pins Twitter for major WrestleMania publicity drive
On April 1st, World Wrestling Entertainment will, for the 28th time in the company’s illustrious history, present the biggest annual…
Twitter Pegged to Help Provoke the Biggest Pay-Per-View Buyrate in Entertainment History
A free social media platform could very well spark the biggest pay-per-view buyrate in entertainment history, some media analysts predict….
WWE Fans Nearly Cripple Twitter as Dwayne ‘The Rock’ Johnson returns to WWE
On Monday evening, many Twitter users may have found the hugely popular microblogging site to be “over capacity.” We likely…