DMA’s Strategic Partnerships Broaden Diversity of IMW Conference
Today in the world of digital marketing, partnerships are vitally important. Of course, this comes as no surprise to the…
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Email Still Relevant in UK, Especially on Mobile Devices
Email isn’t going anywhere soon — except, of course, to a mobile device. And that’s no hindrance in the UK,…
For Marketers, the Doing is in the Data
According to a recent post on mobileStorm’s Digital Marketing Blog, data continues to be a major driver of today’s digital…
Red Cross Sees 3 Million Unique Mobile Donors During Haiti Earthquake Relief
The American Red Cross was on hand today to deliver the keynote for the DMA’s Nonprofit Mobile Day event in…
Consumers Seek Control Over SMS Marketing
There’s been numerous studies, surveys and analysis regarding consumer’s view of SMS marketing and how they respond to messages from…
The Ambiguity Surrounding Bluetooth Marketing Explained
We’ve talked a lot about Bluetooth marketing in the past. Still, many users and even industry experts are still confused…