DMA’s Strategic Partnerships Broaden Diversity of IMW Conference
Today in the world of digital marketing, partnerships are vitally important. Of course, this comes as no surprise to the…
Direct Marketing Association
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Email Still Relevant in UK, Especially on Mobile Devices
Email isn’t going anywhere soon — except, of course, to a mobile device. And that’s no hindrance in the UK,…
SMS Spam Becoming Major Mobile Headache with No Recourse for Consumers
According to the startling findings of a recent and thoroughly eye-opening Direct Marketing Association survey, 43% or respondents have received…
New Law Would Force Online Retailers to Charge Local Sales Tax
A major shakeup for online retailers and digital content providers could present quite a taxing situation for consumers. US Senator…
The Ambiguity Surrounding Bluetooth Marketing Explained
We’ve talked a lot about Bluetooth marketing in the past. Still, many users and even industry experts are still confused…