More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition
If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live…
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5 Ways Leaders Can Take Charge In An Era of ‘Digital Disruption’
The rapid advancement of technology continues to change the world – and the marketplace – faster than many businesses can…
Battle of the Titans: TV and Digital Go Head to Head to Grab U.S. Media Dollars
The battle of the titans has arrived. It was only a matter of time, as the former champion — television…
Promote That No. 2 Pencil, Peeps! Social and Mobile Impacts Retail as Back-to-School Shoppers Post Details
Have you seen some kiddie clothes links on your Facebook page recently? Some messages about sales on glue and notebooks…
National TV Ad Dollar Decrease as Digital Increases
According to a recent report from Media Post, though double-digit-percentage TV scatter revenue gains in April have helped counteract major…
YouTube Adds Shoppable Ads in Bid to Inspire Action
YouTube has changed its commercials so they are much more interactive — and actionable. “A month after YouTube added interactive…
WideOrbit Exhibiting Linear, Digital, Programmatic Ad Sales Solutions at 2015 NAB Show
WideOrbit Inc., a leading provider of advertising management software for media companies, is showcasing its expanded platform for managing media…
Tribune Publishing Rebuilds Digital Marketing Crew, Aims to Rev Up Revenue
An interesting piece was recently published in the Chicago Tribune. It focuses on publisher Tribune’s efforts to rebuild what it…
ZenithOptimedia and NinthDecimal Partner for Industry-First In-Store Measurement Platform
ZenithOptimedia and NinthDecimal have just inked a deal to partner and introduce a new standard of omni-channel measurement and audience…
SXSW 2015: mobileStorm CEO Jared Reitzin Looks at New Mobile Tech for Online Gaming Security
In the age of all things digital, ID theft has become more than a problem. It’s now a plague that…