Onward to Advanced TV: 8 in 10 Advertisers Use, Most Will Increase Spend in Coming Year
According to the Internet Advertising Bureau (IAB), a majority of advertisers (78 percent) have already leveraged some form of advanced…
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Digital Will Account for More Out-of-Home Ad Spending in 2015 and Beyond
Digital ad placements now constitute 40 percent of out-of-home ad spending and could account for more than half of out-of-home…