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March 29, 2023
Mobile Marketing Watch

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3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data

michael5 years ago1 month ago9 mins

The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data…

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  • Marketing Strategy
  • Mobile Marketing

CAKE by Accelerize Rolls Out Data-Driven Attribution Technology

EmmaM5 years ago3 mins

Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…

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  • Announcements
  • News

New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data

michael5 years ago5 mins

Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps…

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  • Announcements
  • Mobile Data
  • News
  • Platforms

Talpa Network Taps Tealium’s AudienceStream as Backbone for its Smart Data Platform

michael5 years ago2 mins

Tealium, a powerhouse in real-time customer data solutions and enterprise tag management, has just announced its partnership with Talpa Network…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Opinion

Data Freshness is at the Core of Cross-Device Accuracy

michael5 years ago7 mins

The following is a guest contributed post by Keith Petri, Screen6, Chief Strategy Officer At Screen6, we have long believed…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

Report: Shift to Multi-Cloud Architectures Requires New Data Management Approaches

michael5 years ago2 mins

Leading enterprises are increasingly turning to the Cloud as the go-to platform for managing explosive data growth. Companies are shifting…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

First Look: Act-On Aims to Make Data-Driven Marketing Easy

michael6 years ago2 mins

This week, Act-On Software, a leading provider of adaptive marketing automation for businesses, announced the release of Engagement Insights, a…

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  • Mobile Advertising

adsquare Launches New Data Alliance

Kevin Matthies6 years ago2 mins

Mobile-first data exchange adsquare is launching the adsquare Data Alliance. We’re told that the alliance comes as a result from…

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  • Beacon
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Location
  • Mobile Marketing

inMarket Location Data Hits Programmatic Trading Desks

michael6 years ago3 mins

A respected leader in the beacon proximity market, inMarket this week announced some big news more than seven years in…

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  • Mobile Advertising
  • Mobile Apps

Drawbridge Boosts Targeting with PushSpring Mobile App Data

Kevin Matthies6 years ago2 mins

New data options for clients are now being offered by Drawbridge, a leading digital identity management company. Drawbridge announced this…

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