Goodbye CTR: That Metric Doesn't Cut It for Mobile Ad Measurement
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. Not now. “Marketers only using clickthrough…
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Social, Mobile Gaming Ads Outperform Standard Online Display, Video Ads
MediaBrix is at the center of media attention this morning in response to the data published by the social and…
Infographic: Why Size & Location Matter With In-App Mobile Advertising
Our friends over at Inneractive have published a new infographic that takes a look at in-app mobile advertising and how…
Study: Banner Ads on Mobile Devices See Higher CTR Than On PCs
There’s been a lot of debate regarding CTR for banner ads on mobile devices. Many argue that mobile users click…
Infographic: Mobile Advertising Click-Through, Battle of the Sexes
Our friends over at Inneractive have published their latest infographic for August, this time with a focus on mobile advertising…
Infographic: Current State Of iOS vs. Android In Mobile Advertising
Mobile advertising provider Inneractive has published a new infographic that details and compares the on-going fight between Android and iOS…
Infographic: Nokia’s Ad Requests Continue To Grow, CTR Outpaces The Industry
Inneractive has published a pretty interesting infographic today that outlines the status of Nokia devices in terms of mobile advertising…
Medialets Publishes In-App Rich Media Benchmarks Showing Impressive Performance
Medialets, a leading provider of rich media mobile advertising, today published its latest “Data Spotlight” report which covers impressive benchmark…
Mobile Video Achieves 94% Viewer Retention, 79% Higher CTR Using Video As Call-To-Action
New data out from Rhythm New Media suggests mobile video ads can achieve 94% viewer retention in the first 10…
Greystripe’s Newly Launched Mobile Web Ads Outperform Static Display Ads By 136%
A couple weeks ago, we reported on Greystripe releasing their unique rich media ad-units for the mobile Web, using proprietary…
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