Goodbye CTR: That Metric Doesn't Cut It for Mobile Ad Measurement
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. Not now. “Marketers only using clickthrough…
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. Not now. “Marketers only using clickthrough…
MediaBrix is at the center of media attention this morning in response to the data published by the social and…
Our friends over at Inneractive have published a new infographic that takes a look at in-app mobile advertising and how…
There’s been a lot of debate regarding CTR for banner ads on mobile devices. Many argue that mobile users click…
Our friends over at Inneractive have published their latest infographic for August, this time with a focus on mobile advertising…
Mobile advertising provider Inneractive has published a new infographic that details and compares the on-going fight between Android and iOS…
Inneractive has published a pretty interesting infographic today that outlines the status of Nokia devices in terms of mobile advertising…
Medialets, a leading provider of rich media mobile advertising, today published its latest “Data Spotlight” report which covers impressive benchmark…
New data out from Rhythm New Media suggests mobile video ads can achieve 94% viewer retention in the first 10…
A couple weeks ago, we reported on Greystripe releasing their unique rich media ad-units for the mobile Web, using proprietary…